Have you noticed a drop in website traffic? Anemic sales or lead activity from your website? You’re not alone. Frequent search engine algorithm updates are wreaking havoc on website results. Especially sites that lack search engine optimization or SEO.
No question, achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers. Why? Because studies show that only the top few search result positions drive click-through, website traffic, registrations, and other great results like sales. Yet still, the majority of company or brand websites lack even basic search optimization features and techniques.
Developing a website, or retrofitting an existing website with best practice SEO is critical to achieving improved organic or natural search engine results (vs. paid search results).
The following guide will identify and describe ten of the most critical search optimization practices, both on-page and off-page techniques that can help your website succeed, along with several useful SEO tools, many free-of-charge, to assist in the process.
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