How to Measure Marketing

In a recent survey sponsored by Modern Marketing Partners , 21% of construction marketers ranked Measuring Marketing Results as their top priority for 2011, beating all other priorities including Internet and Social Media. Clearly in a difficult market, marketing is under increased scrutiny to prove results and justify budgets.

Frequently called marketing metrics, depending on the scale of your company or program, measuring marketing results can range from simple to a variety of complex methods and approaches. Today marketers must consider three broad types of measures, with multiple individual tools, 1) traditional methods of measuring including research , 2) the use of internet-based measures , 3) along with new tools for social media monitoring .

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