Despite rumors of it’s demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly.
Beside high profile, big budget consumer catalogs like Crate and Barrel or Victoria’s Secret, what are effective techniques for business-to-business or niche market catalogs?
To answer this question, Modern Marketing Partners share Top 10 Catalog marketing best practices, along with some examples and additional resources.
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