One of the leading professional dental brands in the world, KaVo has been manufacturing a line of premium equipment for the dental operatory in Europe since 1909; however, it didn’t enter the highly competitive North American market until the early 1970’s.
KaVo seeked to leverage a premium position in hand pieces and launch a wide range of operatory equipment and new technologies. In support of these product launches, MMP created a series of print advertising.
KaVo Dental brochures needed the product to stand out and explain important features and benefits for the healthcare industry. MMP added color to bring a more appealing focus to dental tools.