FC Lighting is a leading manufacturer of commercial grade architectural and LED lighting targets architects, lighting designers and specifiers.
FC Lighting needed a corporate image that was as highly regarded as their products. After creating an award-winning logo identity, Modern Marketing Partners deployed a unified brand identity. MMP integrated all elements in the marketing mix, from print advertising and publicity, to internet marketing, email campaigns, and product literature. The program included a 300-page Buyers Guide catalog and numerous product brochures.