Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The Definitive Marketing Agency Selection Guide outlines 11 agency types, details a 4-step selection process, identifies key reasons for hiring and firing agencies, and provides several other valuable resources.
Our friends from the Amalgamated Marketing Agency Network, an independent network of specialist agencies, have launched this must-read guide for any brand or company in search of a marketing agency of any type.
The Definitive Marketing Agency Selection Guide
As aforementioned, the Amalgamated Marketing Network is a network of highly specialized agencies dedicated to ensuring their affiliate agencies promote and succeed. In this, they have recently released an in-depth guide to successfully selecting a marketing agency. This unbiased and informative guide provides companies with the tools necessary to establish an effective agency partnership. One of the important tools outlined in the guide is the following 4-Step Selection Process:
- Planning the Agency Search: How to develop an Agency RFP, decide on a budget, and devise selection criteria.
- How to Identify Agencies: Depending on your needs, your scope of agencies to select can vary. Different agencies are better at different things. Learn who best suits your needs and fits your budget.
- Vetting Agency Candidates: How do you develop a long list? A short list? What questions do you ask?
- Making the Final Agency Decision: After developing a short list, how do you make your final decision?
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