IT Consulting and Services Marketing Practice Launched

Naperville, IL—February 24, 2017—Modern Marketing Partners, a leading full-service, business-to-business marketing agency based in the Chicago region, has launched a information technology (IT) service marketing practice to provide category expertise and complete marketing services to IT consulting, IT services, channel partners, IT service firms, and related IT solution providers.

Modern Marketing Partners (MMP) has extensive experience managing marketing for regional, national and global information technology (IT) brands including Business Objects (SAP, channel marketing), Prescient Solutions (outsourced and managed IT), dcVAST (IT services), Wex Health (software), and others.

Recently, MMP implemented a comprehensive digital marketing and lead generation program for Prescient Solutions, a leading managed IT services provider. The ongoing initiative includes thought leadership content, prospect research and email campaigns, website development and search engine optimization (SEO), publicity, social media marketing, and more. The program has achieved double-digit increases in website traffic, thousands of prospect leads, and national publicity placements.

Information technology is changing rapidly, and requires very specialized marketing to maximize success,” explains Neil M. Brown, Chief Marketing Officer. Modern Marketing Partners is committed to the category, and seeks to develop our practice with forward-thinking brands.”

Modern Marketing Partners offers a no-obligation marketing consultation to qualified clients. For more information, contact Neil Brown at 630-868-5061, or visit our software marketing practice page.

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