In our last blog post we shared 6 tips for effective cause marketing. Is there a business case to be made for such efforts? 278 million Americans want to know what a company is doing to benefit a cause.

The following infographic shares the types of cause marketing, projections of cause marketing spend, who is using, how it influences purchasing behavior, the leading issues consumers think companies should address, and 6 tips for effective cause marketing. For more information on cause marketing, be sure to read our whitepaper, How Brands Can Use Cause Marketing For Results. You can share/embed the infographic on your website using the embed code below.

Cause Marketing Infographic

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Cause Marketing Infographic

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