by Lindsay Brown | Aug 23, 2022 | Construction Marketing, Trade Show Marketing, Trade Shows
If you’re planning on attending a trade show, you know how important it is to have a booth that stands out from the crowd. The purpose of your booth is to attract new customers and give them a reason to approach you. That’s why creating an attractive,...
by Lindsay Brown | Dec 20, 2021 | Business Development, Trade Shows
Hundreds of presentations are created every day to make the audience aware of something and get a certain result. Some are great, some are ordinary, but most are unsuccessful. Why is this so? Presentation is the most common tool for delivering information since the...
by Lindsay Brown | Nov 27, 2019 | Event Marketing, Trade Show Marketing, Trade Shows
Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education....
by Lindsay Brown | Jun 6, 2018 | Trade Shows
Trade shows offer a unique way to connect with your target audience for a little face-to-face time. Businesses in a range of industries including technology, construction, electronics, health & wellness, medical, business services, entertainment, etc. use trade...
by Lindsay Brown | Dec 13, 2016 | Trade Shows
Follow up after a trade show is just as crucial as your actions during the trade show. Our friends at Nimlok describe 7 important tips for trade show follow up below (original article here). Respond with a Follow Up within 24 to 48 Hours The absolute best tip for...
by Lindsay Brown | Aug 8, 2013 | B2B Marketing, Trade Shows
Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event. Now we will cover how you can...
