Categories ArchivesSearch Engine Optimization (SEO)

Law Firm Websites — 5 Best Practices image

Law-Firm-Websites

Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start? To that end, following are 5 best practices for developing and managing a law firm website that is focused on lead generation: web platform, SEO, content, contact information, and social media.

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The SEO Myths standard

Search Engine Optimization, also known as SEO, is a method of increasing your visibility in the search engine’s rankings. This can lead to a massive amount of organic traffic. However, many misinformed people believe that this is some kind of a scheme or nothing more than a legend. 1. SEO = Scheme Companies investing in marketing consistently and properly will soon learn the benefits provided by doing so. However, most people are unable to invest constantly in SEO, and they don’t believe that it’s an effective marketing method. There’s scam in SEO, but it comes from the unethical vendors of engine optimizations services, who promise top rankings for little or no money. Not only that you won’t benefit, but seeking ...

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Google’s Fighting Mobile Pop Up Ads, Effective January image

pop up ads

After fishing through the search results page for an article you thought would provide answers, you click a promising-looking link and are ready to delve into the content, but then a large box or tab pops up immediately in front of that sentence you were reading. It can act as a minor annoyance in some instances- you pause your reading and find the ‘X’ to press. In other instances, these pop-ups are truly spammy, either difficult to close or in a new tab entirely. On a mobile device, navigating away from these pop-ups can be a time-consuming task. Google is all for making the search experience better for the user, and is less concerned about the SEO-adjustments marketers will be ...

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Google Cares About What’s Being Posted on Google image

Google loves Google

Last year, Google rolled out the Snack Pack, slimming the local business results down from 7 to 3. Since then, marketers have adapted their strategy by putting a greater focus on Google Reviews. On Moz’s most recent top local search ranking factors blog, we see Google Reviews growing greater in importance, and Google My Business (GMB) factors repeatedly make the lists. Clearly, to rank on this giant’s search page, brands need to create a strong presence on Google itself. Google Reviews Since Google rolled out the Snack Pack, marketers placed greater emphasis on Google Reviews, specifically those with text. In Moz’s blog, marketers placed ‘Quantity of Native Google Reviews’ as their third greatest focus since the Snack Pack, and that’s ...

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Google Launches New Version of it’s Mobile-Friendly Test image

Google mobile

These days, mobile web searches are significantly increasing so it’s extremely important to have a mobile website that functions efficiently on smartphones. It’s very important to create a mobile-friendly website that looks like the image below on the right. Information is more accessible and at the touch of a button rather than having to pinch and zoom in on a small screen to find what you are looking for. Google’s new mobile-friendly tool provides 3 different scores for your website: Overall mobile-friendliness score Mobile page speed score Desktop page speed score The overall mobile-friendliness score is now ranked on a scale from 0 to 100 instead of simply saying if your website is mobile-friendly or if it isn’t. Along with ...

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Schema 101—Because Who Doesn’t Love Structure in Their Lives? image

Schema and Structures

Structure matters. From the bear going into hibernation to the dog getting used to a specific time of day for a walk, to the person excited for generic Buzzfeed health-focused listicle, “35 Amazing Reasons the Pomodoro Technique Will Save Your Life” (It doesn’t exist—but should). Structure just makes life easier, and if you take the time, it can give your website an edge.

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