by Lindsay Brown | Jul 10, 2023 | Influencer Marketing
Companies in financial technology, or fintech, are constantly seeking new strategies to deepen their engagement with consumers. Among the most promising of these is influencer marketing, an innovative frontier that combines digital technology and human connection....
by Lindsay Brown | Jul 5, 2022 | B2B Marketing, Influencer Marketing
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing is a growing and is a great...
by Lindsay Brown | Feb 4, 2022 | Influencer Marketing, Marketing Agency
You probably know about influencers and how businesses leverage them to promote branded products and services. It’s called influencer marketing. Influencer marketing has become one of the best ways to raise awareness among your target audience and grow your brand....
by Lindsay Brown | Nov 17, 2020 | Influencer Marketing, Social Media
American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million...
by Lindsay Brown | Jul 6, 2020 | Influencer Marketing
As the rise of influencer marketing continues, more businesses are trying to include it in their marketing campaigns. According to a 2019 survey by The Influencer Marketing Hub, 63 percent of brands plan to increase their influencer marketing budget in 2020. In...
by Lindsay Brown | Oct 18, 2019 | B2B Marketing, Influencer Marketing, Social Media
You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows...
