March Pump manufactures precision pumps for OEM, chemical, industrial, solar and other commercial applications. The company specializes in custom pumps for high-reliability applications, but this critical capability was not being effectively communicated to target audiences in any of March’s marketing efforts.
Modern Marketing Partners repositioned March Pumps as the choice for high-reliability, mission critical applications, with a print ad series that highlighted such applications as the space station. A new print and electronic catalog reinforced the precision position with a clean grid design, and deep technical specifications. Internet marketing and publicity completed the integrated program.
March Pumps is recognized with multiple creative awards including two Business Marketing Association (BMA) Tower Awards. More importantly, March Pumps achieved double-digit sales increases.