Auto Truck Group is a leading work truck upfitter that targets several vertical markets in North America. Due to the extremely competitive nature of the upfitting industry, Auto Truck Group sought to improve it’s brand image, and generate sales leads.
Modern Marketing Partners implemented a complete program for Auto Truck Group to support both geographic expansion and the sales organization including new sales literature (brochure, catalog, case studies, white papers), trade print advertising, email and direct mail, trade show and event marketing, and publicity. In addition, MMP launched a search-optimized website, complete social media marketing, and a thought leadership blog, the UPFIT INSIDER.
Auto Truck Group consolidated nine (9) separate identities to a single brand, along with a unique and integrated graphic theme. Marketing initiatives were launched in a compressed time frame to support major industry events. Auto Truck has realized brisk growth, along with steady improvements in website traffic and lead registrations.