February 16, 2013 —Naperville— A new resource for manufacturers of capital equipment and their marketing departments is available.
The Guide to Capital Equipment Marketing identifies capital equipment purchasing and marketing considerations, provides a capital equipment marketing checklist and corresponding details, a capital equipment marketing infographic, along with several, relevant marketing resources.
Published by Modern Marketing Partners, the 10-page guide is available as a downloadable PDF, free of charge from (MMP), a Chicago (Naperville) based marketing agency. To download the Guide to Marketing Capital Equipment, link here.
“Capital equipment encompasses so many categories, from computers to military, construction to medical and more. Despite this vast scope, very little information regarding marketing best practices is available,” states Neil Brown, Partner and Chief Marketing Officer for Modern Marketing Partners. “The Guide brings our capital equipment marketing experiences into a quick-read format that addresses this gap.”
Download the Guide to Marketing Capital Equipment by clicking here.