June 11, 2013 —Naperville—How modern and effective is your marketing? A free service is now available that “grades” your marketing program, and provides a Report Card with grades on a 4-point scale on five parameters, along with a grade point average (GPA). The service is provided by Modern Marketing Partners, a Chicago-region marketing agency.
The free Modern Marketing Report Card grades brand or company marketing effectiveness on a range of marketing parameters including brand execution, marketing programs, Internet marketing, social media implementation, and marketing results measurement.
Interested marketers can fill out a brief, web-based form and upload marketing samples. The Modern Marketing Partners team will grade submissions by category on a 4-point scale (4.0 = excellent), and provide an overall grade point average (GPA). The report card includes three recommendations for improving grade point average, with the report card emailed to participants in 48-72 hours of submission.
“While modern marketing is certainly internet-centric, we saw a need for assessing a brand’s marketing performance along some parameters that cannot be automated, like a brand’s visual image and bottom line results,” states Neil Brown, Chief Marketing Officer of Modern Marketing Partners. “The Modern Marketing Report Card is a fun and objective way for companies to get feedback, without cost or obligation.”
For more information, or to make a submission, link here.