If you think having an app is only for big name brands and Snapchat, then you’re wrong. Creating an app as part of your marketing strategy is one of the biggest trends this year and it’s recognized among all types of businesses.
Even celebrities are creating their own apps. If there is a part of your life you wish you could make easier (or more fun), then there’s always an app for that.
Almost everyone with a smartphone has a slew of apps that they’ve downloaded for a reason. All marketers need to do is give the customers a reason for downloading your app. Here are 5 tips for promoting your app.
Feature the App in a Blog and Email
Assuming your marketing strategy includes regular blogging and email, a great way to keep customers informed about your app is to rave about it in a blog post. Add the app icon to the bottom of the webpage or link the app in your email signature.
It can be a short and simple note at the bottom of each email letting customers know that your app is available for downloading.
Promote App on Social
While most social media activity is done on mobile phones anyway, why not extend your reach by posting on Facebook, Twitter, LinkedIn, Instagram, and other social networks about the launch of your new app. Many celebrities and big name brands will include a link to the app store to download their app from the Instagram bio section.
Promote App on App Stores
App store optimization (ASO) is the search engine optimization (SEO) for app stores. Focus on optimizing your app with keyword relevance and keyword density in the description section. You can do a quick competitor search on a site like App Annie to see what other apps, similar to yours, are ranking the highest.
Promote App on Popular Websites
There is definitely a great deal of work that goes into creating a successful mobile app so even more time needs to go into promoting it. Luckily, there is a slew of websites that will help promote your app to the target market and tech-savvy audience you’re looking for. Check out the list of websites to promote your app on here.
Apply for App Awards
Last, but not least, take advantage of app awards to give you the greatest exposure and reviews your app can get. If the app you’ve developed is a success, you’ll have outstanding reviews to prove it and app award sites like The Webby Awards and Apple Design Awards will showcase your work, even if you don’t win.
What Your App Should Have
Given that you already have an app idea in mind or it has already been successfully created, here are a few things we think your app should definitely have.
An Eye Catching Icon
The central theme seen among all successful apps is the eye catching app icon. You’ll notice the apps that stand out the most have a unique shape, logo, and color scheme that aligns with a brand.
A Demo Video
Whether your app is simple or complicated to use, it’s important to have a video demonstration on how to use the app. Especially if your target audience isn’t tech-savvy, you should also include demo videos every time an update is made, like Facetune’s app channel, for example.
Take a page from Snapchat’s app develop a website dedicated to your app. You should already have a mobile and desktop website aside from the app website too. Snapchat’s website includes a link to download the app, a blog explaining any updates, and overall support for questions on using the app.
Would you like to see the apps Modern Marketing Partners has created for their clients? Contact our team to help get started with your mobile app!